Design · 2015 — 2017
PPCLINK Mobile Studio — UX across dozens of utility, education, and casual game apps
- Role
- UX Designer
- Year
- 2015 — 2017
- Team
- —
- Timeframe
- —
Summary
Designed dozens of mobile products for an in-house studio in Hanoi — utility apps, children's education, casual games — and worked on the studio's biggest client projects alongside them.
Problem
The studio shipped app after app across categories that had nothing to do with each other. Nobody could start each one from scratch and still ship on time, so the way we approached UX had to be repeatable.
Approach
Every app started the same way. Pull apart the competitors, read what the category was doing that year, then work the findings through design and engineering until they showed up in the build.
Gallery
Outcomes
Dozens
Apps shipped
Lịch Việt
Rebuilt into a daily content hub
2 clients
Viettel and 24h.com.vn
Process
- 01
Rebuilt Lịch Việt
Took the studio's flagship calendar from an illustrated date viewer to a daily content hub: date conversion, countdowns, dual horoscopes, 'This Day in History', and long-form articles.
- 02
The in-house shelf
Dictionaries, video players, kids' educational tools, and casual mini-games.
- 03
Client work
Mobile design for outside clients, including My Viettel for Viettel and Bongda 24h for 24h.com.vn.
"Two years of designing for categories I knew nothing about taught me to read the competitors and the trend data before trusting my own taste."